If you consider filling out trademark applications to secure your invention, you have made a smart move. As per a report, there are 849,876 trademark applications submitted in the U.S.”
However, many applications are rejected due to third-party opposition, where a local company or an existing trademark holder believes that your trademark is too similar to theirs or infringes on their rights.
Facing infringement not only causes you significant monetary loss but also keeps your brand’s integrity and trust on a stake. This is where a seasoned trademark infringement lawyer becomes indispensable.
In this blog, we’ll break down what trademark infringement is, how a skilled infringement lawyer can help, and why Alcoba Law is your ultimate partner in navigating these challenges.
What is Trademark Infringement?
First things first, let’s first explore what trademark infringement is all about. Trademark infringement happens when someone uses a trademark that is identical or very similar to an already registered trademark without the owner’s permission.
This often occurs when a competitor or business in the same field uses a similar mark for similar products or services. The result can confuse consumers, making them believe the products or services are from the original trademark owner. This unauthorized use can mislead consumers, damage the trademark owner’s reputation, and dilute the value of the brand.
There are different types of trademark infringement that every business owner must be aware of before filing for a trademark.
- Direct Infringement
When someone uses a trademark that is identical or very similar to a registered trademark for similar goods or services. This often leads to legal action to protect the original trademark owner.
- Indirect or Contributory Infringement
When a party helps or encourages others to infringe on a trademark, like supplying parts for counterfeit goods. Both the main infringer and those helping can be held responsible.
- Cybersquatting
When a business registers domain names similar to an already established trademark. This could cause confusion and damage the original brand’s reputation online.
Some Recent Infringement Cases
| Case | Allegation | Key Issue |
| Getty Images v. Stability AI | Stability AI accused of using Getty Images’ content without permission to train AI models. | The case will explore the boundaries of fair use in AI training data. |
| The New York Times v. OpenAI | OpenAI allegedly used The New York Times’ content without authorization to train AI models. | Raises questions about copyright infringement in AI applications. |
| ParkerVision v. TCL Industries | Allegations of patent infringement and disputed standards for proving such | The Supreme Court’s decision could influence future strategies in patent litigation. |
| Dewberry Group Inc. v. Dewberry Engineers Inc. | Alleged trademark infringement by corporate affiliates of a defendant. | Supreme Court to decide liability of corporate affiliates in trademark disputes. |
How Trademark Infringement Lawyers Can Help Businesses?
Here’s how a skilled trademark infringement lawyer can assist you:
- Assessing the Violation
Skilled trademark infringement lawyers first analyze the similarity between the two marks and the goods or services they represent or defend. Also, they assess how the similarity can affect the brand’s reputation.
- Providing Legal Advice
If an infringement is identified, these lawyers provide strategic advice on the best course of action. This could range from sending a cease-and-desist letter to initiating legal proceedings.
- Cease-and-Desist Letters
Often, disputes are resolved without going to court. In that case, a cease and desist letter notifies the infringer of the violation and demands they stop using your trademark.
These skilled lawyers ensure the letter is persuasive and legally sound, or if you receive any such letter, they explore your options and defend your case.
- Trademark Litigation
In cases where the issue escalates, a trademark infringement lawyer will represent you in court. They will build a strong case to protect your rights and seek damages for any harm caused, and vice versa.
- Trademark Monitoring
Appointing skilled professionals will assist you in crafting a strong case and resolving disputes by staying within the framework of state law. They also monitor the marketplace for potential infringements and save you from larger issues down the road.
Why Choose Alcoba Law as Your Trademark Infringement Lawyer?
As per a report, “The United States is home to around 450,000 law firms and approximately 1.3 million lawyers.” A lot of them provide trademark consultation.
So why should you choose Alcoba Law? Here’s why Alcoba Law stands out:
- Over 35 Years of Combined Experience
With decades of experience in trademark and patent law, Alcoba Law has successfully handled thousands of cases. Our expert trademark infringement lawyers have filed over 2,500 U.S. federal trademark applications and resolved countless trademark disputes. This wealth of experience equips us to tackle even the most complex infringement cases with confidence.
- Comprehensive Trademark Services
At Alcoba Law, we guide you through every step of the trademark and infringement process. From conducting thorough trademark searches to registering your mark with the United States Patent and Trademark Office (USPTO), from exploring your infringement options to protecting your rights, we ensure your brand is protected from the start.
In cases of infringement, our team is ready to act swiftly and decisively. Whether it’s negotiating a resolution or representing you in court, we provide unwavering support to defend your rights.
- Personalized Approach
We understand that every brand is unique. That’s why we tailor our legal strategies to meet your specific needs. Whether you’re a startup, a small business, or a large corporation, our goal is to provide solutions that align with your vision and objectives.
- Local Expertise in Denver
Located in Denver, Colorado, we are deeply familiar with the local legal landscape. Our expert trademark infringement lawyers have extensive experience guiding clients through the complexities of trademark law, ensuring your brand remains secure in a competitive market.
- Commitment to Client Success
At Alcoba Law, our success is measured by our clients’ success. We take pride in building long-term relationships with our clients, offering guidance and support at every stage of their business journey. When you choose Alcoba Law, you gain a dedicated legal partner committed to protecting your brand.
- Preventative Measures
Prevention is better than cure. Our expert infringement lawyers conduct comprehensive trademark searches to identify potential conflicts before they arise. By addressing issues early, we help you establish a strong foundation for your brand.
- Post-Registration Support
Securing a trademark is just the beginning. We provide ongoing support to monitor your trademark, ensuring it remains protected against unauthorized use. We also assist you if you face any dispute down the line related to the use or misuse of your trademark.
- Litigation Expertise
If infringement occurs, our litigation team has the necessary expertise and experience to act promptly. We combine strategic thinking with assertive representation to defend your rights and seek justice.
- Clarity in Complexity
Trademark law can be complex, but we simplify it for you. Our attorneys take the time to explain every step of the process, empowering you to make informed decisions.
Take the First Step with Alcoba Law
Your brand is more than just a logo or name—it’s your identity, reputation, and legacy. Don’t leave it unprotected. By choosing Alcoba Law as your trademark infringement lawyer, you can rest assured your innovation is protected from any infringement.
Contact us today to schedule a consultation and take the first step toward protecting your intellectual property or safeguarding your brand’s reputation from getting affected by false infringement charges!


